Say hello to bettergoods
Walmart’s first private label food launch in 20 years, bettergoods makes quality trend-driven & chef-inspired food that’s approachable & affordable, with most items priced under $5.
Copy & Design approach is “Food is the hero” with flavor and quality being the heart of our work, complemented with brave color choices, vibrancy and confidence in tone and an underlining simplicity with perfectly imperfect lifestyle shots and focus on conversational language.
HP takeovers, quarterly site refreshes, pushes, paid social features and integrations, seasonal mini-campaigns, features on “New & Trending” and “Only at Walmart” pages.
