Hired to write for food, destined to do it all

As the Copy Lead for Food at Walmart for the past 6 years, I’ve seen a lot of really great meals. My role has been to develop and maintain the brand voice throughout all site placements, CRM, paid media and store signage. Walmart is still the largest grocery chain and this department rakes in ~80% of yearly revenue, so the work is important and never-ending.

As an extension to my role, I became the lead writer for Walmart’s Online Pickup & Delivery services, with a main focus being Express Delivery. From there, I expanded my expertise into developing future Express campaigns, Pharmacy paid campaigns, in-store signage and ultimately creating a Paid Copy Guide for future writers.

Please note, all images below are clickable and will take you deeper into some of my favorite campaigns I worked on.