Subscriptions FY26 Campaign

Kickoff

With the integration of fresh groceries available for our Subscription program, a major business initiative for the year was showcasing a massive scale of inventory now being even more accessible, allowing Walmart to cater to the customer’s personal shopping journey. The big ask: how can we show that the convenience of subscriptions saves our customer even more time and money?

Key customer: Time Sensitive Families

Exploration

There was a significant interest to use video throughout this campaign so concepts needed to be clear & quick grabs that worked for multiple platforms (easily translated to GIFs or stills).

Production

Ultimately, 4 concepts were approved for creative execution. Heavy use of on-image text, implementing semiotic CTAs and focusing on problem-solution mindset helped bring each idea to life.

Concepts:

• “What’s mine is yours” [pictured]

• Automatic refresh

• Never run out of the essentials

• Fresh all the time, every time. Guaranteed.