Feel free to click between catalogs, enjoy my dense slideshows :) or skip straight to the talent show

As the only copywriter on the team, reporting directly to the Creative VP, my role was completely interlinked with all of Creative Marketing. From planning monthly email cadences based on performance and Site Merchant needs to being on-site for catalog shoots and ultimately rebuilding our online presence during a company rebrand, my writing was influenced by my deep involvement with the business.

CRM, paid & organic social, SEO, seasonal & gifting catalogs, store signage, site refresh & rebrand, product copy, Amazon storefront build, direct mail, press releases